Customer Relationship Management Assignment - 2171 Words

SCHOOL OF HOSPITALITY, TOURISM AND CULINARY ARTS BACHELOR OF INTERNATIONAL HOSPITALITY MANAGEMENT (HONS.) HTM2232 SALES AND CUSTOMER RELATIONS MANAGEMENT ASSIGNMENT NAME : TAN KHAI XIN I/D : 0302483 BATCH : BH 5 GROUP : 8 LECTURER: LEE SOO SIAN SUBMISSION DATE: 31 May 2013 INTRODUCTION CRM is the information industry abbreviation for customer relationship management which is commonly used to describe a business-customer relationship that ultimately focuses on understanding the customer as a business strategy. Apart from that, its system enables businesses to retain customers through better customer experience, attract new customers, win new clients and contracts, increase†¦show more content†¦e.g. : http://eatdrinkkl.blogspot.com/2012/11/three-little-pigs-big-bad-wolf-bangsar.html : http://www.broughtup2share.com/2013/03/three-little-pigs-the-big-bad-wolf-bangsar/ * Through previous online deal on Groupon Malaysia website (link : http://www.groupon.my/deals/klang/three-little-pigs-the-big-bad-wolf-restaurant/716690824) * Word of mouth * A few friends recommended for me to try out their signature pasta dish. * Friends on the social network like Facebook and Instagram posted positive feedbacks and pictures of their food. Analysis of visit 1. RELIABILITY : Expectation: The server to be able to give good suggestions according to my preference. * The service crew has to be knowledgeable about their menu as they are the ones who convey our order to the kitchen crew, and can suggest food and drinks according to my given preferences. Outcome : Did not have full confidence being served by the service crew. * The server only attended to us when we were ready to order. He only points at the signature dishes on the menu when I asked for recommendations. After taking down our orders mentally, he walked away without repeating nor did he utter a single word throughout. Verdict:Show MoreRelatedAssignment Cover Sheet : Student Relationship Management1386 Words   |  6 PagesNORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Angela Austin Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term papers, and other projects required by the faculty mentor. The known submission of another person’s work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire courseRead MoreSales Management1407 Words   |  6 PagesAPPENDIX ONE Sales Management 230 Semester 2, 2010 ASSIGNMENT COVER SHEET Name: ____________________________________________ Student ID: ______________________________ Tutor’s Name: ______________________________ Day time of tutorial: ______________________________ Date submitted: ______________________________ If the given name by which your tutor knows you differs from your name on University records, you should indicate BOTH names aboveRead MoreCRM Ch01 Syd M71693 Words   |  7 Pages1 Shi Yong Dong çŸ ³Ã¦ ° ¸Ã¦  ± Assistant Professor, Ph.D. ï  ® Teaching and academic area Ã¥ ­ ¸Ã¨ ¡â€œÃ©  ËœÃ¥Å¸Å¸ --Customer Relationship Management (CRM) --Business policy and strategic management --Business Statistics --Marketing Research ï  ® Contact information è  ¯Ã§ ³ »Ã¦â€" ¹Ã¥ ¼  Office: A425 Tel: 8897-2041 Email: ydshi@must.edu.mo Mon./Wed. 14:30-16:30 (by appointment) 2 Shi Yong Dong çŸ ³Ã¦ ° ¸Ã¦  ± Assistant Professor, Ph.D. ï  ® How to download PPT ä ¸â€¹Ã¨ ¼â€°Ã¨ ª ²Ã¤ » ¶ --ftp://ftp.must.edu.mo/ --Username: ydshi_stu Password: 1234 3 Goal of First Class ï  ® ï  ®Read MoreE Commerce Business At The Golfing Industry, While Being Cost Effective For The Client741 Words   |  3 PagesAs an intern the following assignment was proposed as a means of establishing an E-Commerce business in the golfing industry, while being cost effective for the client. Project Assignment: Harrison Kirby, the owner of a small golf shop, has asked to have a report provided on moving his golf shop to an e-commerce interface that is user friendly, easy to manage, will provide online sales with payment options, tee-time scheduling with group play, inventory selection of 150 items with in-store pick-upRead MoreSemaconnect Is The Leading Provider Of Electric Vehicle Amenities For The North American Commercial Residential Property Market Essay1229 Words   |  5 Pagescharging stations and station management software. Additionally, he applauded SemaConnect for being the first â€Å"go green† company to contribute regarding achievement towards the â€Å"State’s green goal†. (The Maryland Department of Transportation, 2012) Ultimately, SemaConnect prides themselves on customer service and focuses on perfecting comprehensive solutions that boost property value and status to municipal, parking, multifamily, hotel, office, and retail customers across the United States and CanadaRead MoreGalanz Case Study1088 Words   |  5 PagesPost these responses directly in your private student journal.   Your assignment is due Wednesday, April   10th. Then a forum will open for each of these assignment questions. Please write two-to-three paragraphs per question. 1.   What are Galanzs competitive and operations strategies? Considering the expertise of international players like Panasonic and Toshiba, Galanz didnt really have a competitive advantage with respect to technology. Cost arbitrage (of land and labor) was the chief competitiveRead MoreCustomer Relationship Management (Crm) Is A Method That1020 Words   |  5 PagesCustomer Relationship Management (CRM) is a method that provides an interconnection between a company and its customers for a substantial growth in the business, especially in terms of interactions between the two. It comprises usage of a set of methodologies focusing on customer driving. It was duly noted that despite the economic challenges that many companies have faced over the past few years, mainly the global economic downfall in 2008, which critically affected developed economies in USA andRead MoreThe Case Of Dow Corning And Direct Television Article1188 Words   |  5 Pageswhere two companies transform their businesses approach to mobilizing the Customer Relationship Mana gement (CRM). CRM can be defined â€Å"as a process that involves planning to implement strategies, develop information systems and use of technology that focuses on offering value in the form of satisfaction for customer service (Reference of Business, 2016)†. The process is done by automation, cross function systems and customer service processing to be equipped the business and vital information to renderRead MoreMarketing Is Everything Reading Notes1499 Words   |  6 Pageshas advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes. Mckenna explains that, â€Å"†¦programmability is the new corporate capability to produce more and more varieties and choices for customers...offer each individual customer the chance to design and implement the ‘program’ that will yield the precise product, s ervice, or variety that is rightRead MoreAssessment Of A Performance Evaluation1235 Words   |  5 Pagesin taking corrective action in terms of modifying program features and relationship marketing objectives. Without proper performance metrics to evaluate CRM efforts, it would be hard to make objective decisions regarding continuance, variation, or cancellation of CRM programs. (Parvatiyar Sheth, 2001). Most businesses are defining their metrics in some combination of three areas: cost savings, revenue enhancements and customer value improvements. (Stevens, 2017). Cost Savings Cost saving opportunities